Lesson for May 18, Thursday

What’s included in your Ad agency website

May 18
Ad agency Name
Company slogan
e.g. http://www.ogilvy.com/o_mather/what_flash.html

Draft and site lay-out to be submitted by June 1
Logo for your Ad agency

Agency Profile
-Who you are
-Description of company
- Who’s Who (the people in your agency that makes your company work, refer to your textbook for agency positions, e.g. creative director, etc.)
-What you believe (Agency philosophy)
-Where you are (location), this shows how big/medium size your agency is
-The Works
- (Latest samples of creative ideas)
- radio commercial samples
-print ad samples
- flyer samples (if any)
- jingle samples if any
- TV ads (digital story boards or actual TV commercials- embedded on site)

-Clientele (existing or potential clients that your agency could provide service for)
-Name of product (Brand name)
- Product Type
- Creative Idea you used for this campaign)
http://www.saatchi.com/worldwide/current_hot_stuff.asp
http://www.jwtworld.com/client2.html

PRESS/Events and Happening (PR or public relations activities)

Existing websites
http://www.yr.com/yr/
http://www.admerasia.com/about.html
http://www.mccann.com/
http://www.saatchi.com/worldwide/
http://www.ogilvy.com/
http://www.jwtworld.com/
http://www.chadwickcomm.com/flash.asp
http://www.thecoopergroup.com/http://www.toolbox.com/

OK sites
http://www.bradvertising.com/
very simple site
http://www.adcrew.com/

(list of ad agencies)

http://advertising.about.com/od/newyork/
http://www.siu.edu/~aaf/agency.html
http://www.bgsu.edu/departments/tcom/faculty/ha/intlad1.html

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