Wenzao Ursuline College of Languages, English Dept.,

Thursday, May 18, 2006

Lesson for May 18, Thursday

What’s included in your Ad agency website

May 18
Ad agency Name
Company slogan
e.g. http://www.ogilvy.com/o_mather/what_flash.html

Draft and site lay-out to be submitted by June 1
Logo for your Ad agency

Agency Profile
-Who you are
-Description of company
- Who’s Who (the people in your agency that makes your company work, refer to your textbook for agency positions, e.g. creative director, etc.)
-What you believe (Agency philosophy)
-Where you are (location), this shows how big/medium size your agency is
-The Works
- (Latest samples of creative ideas)
- radio commercial samples
-print ad samples
- flyer samples (if any)
- jingle samples if any
- TV ads (digital story boards or actual TV commercials- embedded on site)

-Clientele (existing or potential clients that your agency could provide service for)
-Name of product (Brand name)
- Product Type
- Creative Idea you used for this campaign)
http://www.saatchi.com/worldwide/current_hot_stuff.asp
http://www.jwtworld.com/client2.html

PRESS/Events and Happening (PR or public relations activities)

Existing websites
http://www.yr.com/yr/
http://www.admerasia.com/about.html
http://www.mccann.com/
http://www.saatchi.com/worldwide/
http://www.ogilvy.com/
http://www.jwtworld.com/
http://www.chadwickcomm.com/flash.asp
http://www.thecoopergroup.com/http://www.toolbox.com/

OK sites
http://www.bradvertising.com/
very simple site
http://www.adcrew.com/

(list of ad agencies)

http://advertising.about.com/od/newyork/
http://www.siu.edu/~aaf/agency.html
http://www.bgsu.edu/departments/tcom/faculty/ha/intlad1.html

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